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ROAS and CPA calculator

Calculate your ROAS, cost per acquisition (CPA) and average order value from ad spend, revenue and order count.

ROAS and CPA calculator

ROAS

3.2x

CPA

156.25

Avg. basket (AOV)

500

How to use it

  1. 1Enter your total ad spend for the period.
  2. 2Add the revenue and number of orders from ads in the same period.
  3. 3ROAS, CPA and average order value are calculated.

Frequently asked questions

What is a good ROAS?+

It depends on your margin. Find your break-even ROAS with the profit margin calculator; anything above it is profit.

What is CPA?+

The average ad spend it takes to get one sale.

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